Hit Zero Dad Club

THE MOVEMENT REDEFINING CHEER DADS

This isn't just another T-shirt brand. This is a declaration that dads belong here too. For too long, cheer dads have been the quiet workhorses - hauling bags, swiping cards, holding snacks, and standing awkwardly on the sidelines with no real place to land. Not anymore. We want to EMPOWER dads to step out from the sidelines, CONNECT with one another, and EMBRACE the unique role they play in their athlete's journey. Our gear sparks conversations, builds confidence, and flips the script on what cheer dad culture looks like. This is a reminder to the dads that we're not just spectators, we are the pillars.

When dads feel connected and supported, families get stronger, athletes rise higher, and the cheer community becomes better.

WELCOME TO THE CLUB

ABOUT US

Hit Zero Dad Club was created because I wanted something for us — the men behind the routines. The dads who show up, carry the bags, pay the bills, and sacrifice weekends...yet still struggle to feel like we truly belong in the world our kids live for.

At my daughter’s first competition, I realized quickly: nothing out there spoke to us. Our options included silly punch lines that didn't reflect the love and respect I have for my daughters or sparkly designs that didn’t reflect who we are as men. I was showing up — but I didn't look like I belonged.

This brand changes that. A cool cheer dad shirt that reflects our pride as men — while still honoring the sport and our athletes — gives us the confidence to stand taller, support louder, and feel like part of the team.

When we feel like we belong, we show up better — as dads, as men, and as leaders. That’s how we "Hit Zero" in our support: no deductions, no doubt, all in.

-Joey, Founder | Cheer Dad | Girl Dad | Proud Member of the Hit Zero Dad Club

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